Boiler Room NYC X Yaeji
Pindropping color waves which create the unique atmosphere of the Boiler Room club in New York City.
For the acclaimed featured artist Yaeji, I incorporated her iconic logo to capture attention and resonate with the audience.
Boiler Room, a renown music platform, gained popularity from promoting rising DJs and producers, fanning the flame for an underground culture of house, techno, grime music, etc. By utilizing bold, 'grimy' colors and a sticker-like design, I emphasized Boiler Room’s melting pot culture while nodding to the original low-cost method of promoting underground events: stickers.
Stickers reflect the grassroots, DIY ethos that Boiler Room celebrates through its platform.
Public Advertisements for Yaeji X Boiler Room
Taking It a Step Further
Headphones for Yaeji
Merchandise for Yaeji X Boiler Room
Conceptualized a collaboration between the DJ producer/ artist, Yaeji and Mu7 headphones. Implementing the musicality, album style, and Yaeji's special branding to design unique headphones for her and merchandise for her fans. 
