Goose Collection
The Goose wrist watch collection is designed to remind urban workers to get back outside and have an adventure. Designed for Snow Peak, an outdoor camping brand, and their loyal customers who craves another outdoor adventure.
Time Frame
3 Weeks– October-November 2023
Team: Individual
Under guidance of Brian James– McNeel Associates Tech.
Skills: 3D CAD Rhino, Adobe Illustrator, Photoshop, InDesign, Visual Branding
Snow Peak is renown for providing high-quality outdoor and lifestyle products tailor-made for adventure-seekers and urban dwellers alike. The brand's commitment to durability and simplicity, combined with a hint of character, resonates strongly with individuals leading a fast-paced urban lifestyle yet yearning for the outdoors.
Organic flow
Hand-made Quality
"As I commuted to my office day in and day out, I began to feel trapped within the confines of modern routines."
-Founder of Snow Peak
How might we design a watch that provides you the time while subtly reminding you that there's more to the city and your work?
Peaceful Breeze
Widened Perspective
The Goose Wristwatch Collection encompasses a variety of earthy colors, inspired by aerial views of rolling hills, fallen leaves, and snowy mountains.
The bands come in replaceable leather colors of warm gray, orange brown, forest green, and cool gray.
From left to right: Lunar Gray, Fallen Leaves Orange, Lush Green, and Snow Storm Blue
Above shows Lunar Gray
All the Goose Wristwatches consists of a pop up color as the hour hand and a circulating ellipse as the minute hand. 
Shows Fallen Leaves Orange and Lush Green
Pops of color allow subtle distinction from regular mechanical watches.The combination of high-quality, elevated, and sturdy design creates a strong connection between the customer, the brand, and their favorite outdoor activities.
With a simple layering and fitted design, this watch is easily manufacturable and replaceable.